Assignment 1: Applying Usability Goals

Applying Usability Goals 

A Brief Description on Netflix’s User Experience

Netflix is an American over the top media services provider where it's primary business is subscription streaming service. Netflix's wonderful  user experience has caused an increasing number of customers to subscribe to it. It is easy to subscribe to Netflix as it's users will need to include an email account their bank details.

Despite of the excellent user experience, can Netflix be said as the best over the top media services provider in terms of usability? The answer is yes because in terms of usability the system is

Effective

There are no advertisements in Netflix. So, the user can watch their favorite TV series back to back without break.

Efficient

The user need a strong internet connection. The user can also download their favorite television program or movie to watch when there is no internet connection.

Memorability

When a user has completed watching a movie, the system will record the activity by letting the user know that they have completed watching it.

Are the design principles been followed when designing the user interface? Some of the design principles  used are

Visibility

The functions in the system is visible to the user as the user could easily see the color difference when a certain button is clicked.

Affordance

The functions in the system gives clues easily to the users when the user clicks a button, thus giving a great user experience.

Navigation

The user can easily discover the structure and content of the website just by clicking on the categories at the top.

However, some improvements are still necessary.

1. The TV shows and movies should be further categorized so that the user can refine their search.
2. Reviews done by other users should be shown in the 'Details'  section.